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Gartner, in their Top 10 Strategic Technology Trends for 2020 has listed Multi Experience Development Platforms [MXDP] among the top trends, following closely on the heels of Hyper Automation. While MXDP is still in the infancy stage, it has created enough waves amidst the insurance companies across the globe. Gartner has added that nearly 25% of the mobile apps and web apps in large companies will use MXDP by 2023. There is likely to be a shift in focus from Tech-driven talent force to people with little or no tech background who can build apps.
Multi experience is all about leveraging the various permutations of channels available -voice, touch, gesture and connected devices as well. There are several apps and devices that come along the customer’s digital journey, across touchpoints, and are used to design and develop a seamless experience all through the journey. Multi experience encompasses platforms as well as devices – desktop, laptops, tablets, smartphones, smart TVs, IoT, connected wearables, APIs integration, and smart homes to list a few
Implementing Multi Experience
“Jason wong”, Research Vice President at gartner, has suggested a four-step model for applying multiexperience to a digtal user journey, i.e.,
- Sync me: To store user information that can be accessed by the user anytime.
- See me: To understand the context, location and situation, historical preferences of user and offer them a piece of better information and interaction based on those parameters.
- Know me: To leverage predictive analytics that will help creating better suggestions to the user
- Be me: To take actions on user’s behalf, when permitted, and making the best decision for them.
The main objective is to increase customer engagement and interaction across the touchpoints, to offer a consistent customer experience across platforms. Today, enterprises have incorporated augmented reality (AR), virtual reality (VR), as part of the multichannel interfaces, and these are bound to grow in the years to come. These platforms enable businesses to develop apps faster, increase scalability and custom functionality. This is a giant leap ahead towards digital transformation.
Ref: https://www.analyticsinsight.net/multiexperience-the-next-chapter-in-ar-and-vr-industry/
