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Mobile innovation is redefining the online consumer experience. A few years ago, the steady proliferation of mobile users was overlooked by many brands whereas today mobile users are no longer ignored as they account for over 52% of all internet traffic. To reach such customers effectively, brands need to understand the latest trends in mobile marketing. Many brands are investing in Progressive Web Apps (PWAs) to provide a better customer experience.
Diverse companies, such as Twitter, Pinterest, Starbucks, Uber, Lyft, Forbes, and The Washington Post, have embedded progressive web apps (PWAs) in their enterprise mobile strategies to provide a better user experience and remove any usage barriers.
Progressive web applications are here to stay and will be the future of mobile application development. Businesses that benefit the most from the PWA technology are the ones that target B2C applications, such as eCommerce, Banking, Insurance, Healthcare, and Media sectors. Let’s see HOW exactly these industries would benefit from progressive web app development?
PWA in eCommerce
Most websites that redirect users to download the app may cause customers to abandon the shopping process. PWA, on the other hand, though built like a webpage, feels like a native app. With PWA technology capabilities, a customer can decide and directly purchase after thorough research (web experiences influence purchase decisions to a greater extent).
PWAs keep the customers engaged; help them to make purchases, and even go further, making the customer add the application to their home screen to keep them updated on the latest products and trends with the push notifications feature. Brands can get insight into customer behavior and detect buying patterns for demand and supply.
How PWA benefits the eCommerce Industry
World-famous companies, such as AliExpress, 5Miles.com, Flipkart, and Lancôme provide PWAs without the need to download the app, making it easy for the user.
PWA in Insurance
For the last few years, insurance apps have been built to handle various functions, from online quotes to customer service and settlement claims. Some apps monitor driving styles, and some allow users to book claim-related medical appointments. While it is relatively easy to build an app for each of these functions, it does not work well when users have more than one type of demand. Some statistics show that users do not prefer to install multiple apps.
The right solution for this challenge is to build a single app to include all possible functions required in the insurance industry.
Progressive web application technology integrates all the required functions into an online system under one app. Insurance companies can use the progressive app to send targeted push notifications. Features, such as a user-friendly interface and multi-purpose function give PWAs great potential to improve both sales and brand loyalty for insurers.
Use Cases of PWAs in the Insurance Sector
PWA in Banking
Banks have their own necessities, such as offering applications supporting NFC and fingerprint logging. Though such features are currently not a part of PWA, progressive apps can provide a quick and flexible banking experience to customers given the variety of mobile OSs, connection bandwidths, phone hardware specs, and screen sizes involved in this process.
Progressive web app development can help bank information portals and product sites evolve. In a mobile-first environment, a separate home screen shortcut (to not confuse the information portal with the transaction app) or offline information storage is not beneficial. But in the context of micro-interactions and speedy performance, banks should incorporate specific aspects of PWA design into their mobile sites.
Use Cases of PWAs in the Banking Sector
PWA in Healthcare
Many health care providers aim to become patient-centered with the medical care and services they provide. Integrating PWA in healthcare and developing mobile health applications for patients can improve the quality, safety, and efficiency of healthcare.
PWAs can make assessing patient details quick and easy while keeping the entire data safe and secure. With efficient hospital management, PWAs decrease the chances of medical error and unnecessary variations in patient information making managing healthcare data for service providers easy. In emergencies, push notification features for the doctors and medical staff can help hospitals prepare for a patient’s arrival in advance. Hospitals can also monitor their patients, staff, on-duty doctors, and inventory with the help of PWAs.
How PWAs Benefit the Healthcare Industry
The use of PWAs in healthcare can significantly improve the availability and quality of medical care, ensure public awareness, and improve healthcare management.
PWAs – For a Better Future
Various progressive web app examples discussed above show that progressive web app development can help achieve business goals set for an online marketplace, – be it to increase time spent on the website or boost the conversion rate. Soon, PWAs will become mandatory for businesses to operate in the market.
Investing in PWA development today will provide an opportunity to attract the maximum of the target audience and offer customer-centered products and services. PWAs are what will keep businesses alive and stay ahead in a competitive environment.