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Rising above Omnichannel

slide1 Omnichannel Rising Above Download
Why Rising above Omnichannel

With COVID-19 and lockdown across the globe, the insurance industry has transformed the way they do business. They are no longer defined by the boundaries of a physical office and face to face meetings to close a purchase or claims process. They are at the crossroads where the future is digital and omnichannel experiences. 

Here’s where the multi-experience development platform (MXDP) is making its presence felt. CIOs who embrace MXDP are reporting a great customer experience (CX). Why? Well, for one thing, MXDPs are enabling enterprises to capture new digital touchpoints and modes of interaction.

Measures that insurers need to adopt to successfully adopt the Omnichannel approach,

Leverage-the-technology
Leverage the technology and partnerships to orchestrate world-class customer experience
Innovate-and-develop
Innovate and develop personalized products to drive conversion, boost sales and device-agnostic user experience
Gain-insight
Gain insight into data gathered and make better informed decisions
Over 55% of today’s customers have agreed that mobiles and handheld devices are an important channel for insurance & insurers.

Personalized service and products is how you address the evolving customer demands. Going beyond a company website,the need to reach out and engage with customers through social media channels, mobile/web apps and mobile devices have become the preferred service channels with customers.

An omni channel experience helps customers enjoy a seamless and heightened experience across a range of channels. Insurers utilise AI/ML capabilities combined with analytics and deliver dynamic, targeted and consistent service 

Read our whitepaper “Rising above Omnichannel” to know more!

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